Paid Search (PPC) Marketing Agency

Reach ready-to-buy customers and drive strong ROI with an expert PPC marketing agency.

Trusted by Leading Brands

The use of the lorem ipsum passage dates back to the 1500s. When printing presses required painstaking hand-setting of type, workers needed something to show clients how their pages would look. To save time, they turned to Cicero’s words, creating sample books filled with preset paragraphs.

However, it wasn’t until the 1960s that the passage became common when Letraset revolutionized the advertising industry with its transfer sheets. These innovative sheets allowed designers to apply pre-printed lorem ipsum text in various fonts and formats directly onto their mockups and prototypes.

What is Paid Search (PPC) Advertising?

Whether starting with lorem ipsum or diving straight into real content, the right tools make all the difference. With Mailchimp’s design features, you can easily transition from mockups to polished, professional designs that connect with your audience.

However, modern design practices increasingly emphasize authentic, user-centered approaches. Using real content early in the design process can reveal potential issues with content structure, readability, and user flow. This shift doesn’t mean abandoning lorem ipsum entirely but strategically using it alongside actual content during the process.

Lorem ipsum remains valuable for quick mockups and initial layouts but has limitations. When designers use real content early in the process, they often discover design challenges that placeholder text might mask.

While lorem ipsum placeholder text has served designers well for centuries, many are now shifting toward more authentic approaches to design.

Our Paid Search (PPC) Advertising Services

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Google Search Ads

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC. The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

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Microsoft (Bing) Search Ads

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC. The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

Google Ads icon

Local Service Ads

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC. The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

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The benefits of lorem ipsum generators are clear: they provide neutral, non-distracting text that helps clients focus on design elements rather than content. They’re perfect for rapid prototyping and prevent premature criticism of unfinished copy.

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The benefits of lorem ipsum generators are clear: they provide neutral, non-distracting text that helps clients focus on design elements rather than content. They’re perfect for rapid prototyping and prevent premature criticism of unfinished copy.

Ready to get your business to the top of Google and Bing results?

Difference Between PPC and SEO

The use of the lorem ipsum passage dates back to the 1500s. When printing presses required painstaking hand-setting of type, workers needed something to show clients how their pages would look. To save time, they turned to Cicero’s words, creating sample books filled with preset paragraphs.

Best For

Best For

Cost Structure

Control

Speed

ROI Timeline

PPC (Paid Search Advertising)

Quicker lead generation, e-commerce support, demand capture, product launches, promotions, competitor conquesting, and rebranding initiatives

Pay per click or per lead/conversion

Full control over targeting, budget, and messaging

Immediate visibility once campaigns launch

Fast, measurable in days/weeks

SEO (Search Engine Optimization)

Long-term brand visibility and organic credibility, lead generation

No direct cost per click (investment in content/optimization)

Less direct control; dependent on Google’s algorithm updates

Gradual, long-term visibility over 3–6+ months

Slower, measurable over months/years

Lorem ipsum remains valuable for quick mockups and initial layouts but has limitations. When designers use real content early in the process, they often discover design challenges that placeholder text might mask. Font choices, line lengths, and content hierarchy become clearer when working with actual copy rather than dummy text.

However, modern design practices increasingly emphasize authentic, user-centered approaches.

Why Your Business Needs Paid Search (PPC) Advertising

However, it wasn’t until the 1960s that the passage became common when Letraset revolutionized the advertising industry with its transfer sheets. These innovative sheets allowed designers to apply pre-printed lorem ipsum text in various fonts and formats directly onto their mockups and prototypes.

Whether starting with lorem ipsum or diving straight into real content, the right tools make all the difference. With Mailchimp’s design features, you can easily transition from mockups to polished, professional designs that connect with your audience.

Modern lorem ipsum generators offer variety beyond traditional Latin text, from industry-specific content to themed text that matches your brand’s voice.

Here’s why it matters:

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Be there when they’re searching.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

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Total customization.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

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Reach high-intent customers.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

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Control your spend.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

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Stay ahead of competitors.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

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Data-driven decisions.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

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Move fast. Scale faster.

Design tools and platforms make it easier than ever to move from placeholder text to polished, customer-ready content that engages your audience.

Your audience is searching. Paid search puts you in front of them, with total control, total flexibility, and results you can see.

Why Choose Workshop Digital

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

A partnership with us gives you:

  • Custom-built paid search campaigns aligned to your business goals
  • Direct access to the strategist actively managing your campaigns
  • Full-funnel conversion tracking for complete lead attribution
  • Transparent 24/7 live dashboards — real-time access to your campaign performance
  • Weekly or monthly strategy calls to align on performance, goals, and next steps
  • On-demand support for quick pivots, promotions, or strategic adjustments
  • Cost-Effective Marketing Strategy
  • Certified Google & Microsoft Advertising Partners

See What’s Possible With Paid Search (PPC) Built Around Your Goals

The use of the lorem ipsum passage dates back to the 1500s. When printing presses required painstaking hand-setting of type, workers needed something to show clients how their pages would look. To save time, they turned to Cicero’s words, creating sample books filled with preset paragraphs.

Award-winning Culture and Industry-leading Work

Finalist 2025 Search Engine Land Award
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microsoft advertising search certified
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Frequently Asked Questions

What is Paid Search (PPC) advertising?

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

Ready to drive real results?

Let's build a paid search (PPC) marketing strategy that drives real results.

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